The benefits of influencer marketing for small businesses

How Influencer Marketing Can Benefit Small Businesses

Influencer marketing is becoming a very popular marketing tool. It has helped businesses in reaching their target audience. Large companies generally have a good amount of budget to reach out to the right audience through high- profile influencers. Small businesses on the other hand have a lower budget level but they can still benefit from influencer marketing. Moris Media, the leading digital marketing agency in India, focuses on connecting their clients to the right influencers and adding value to their businesses while being budget friendly. In this article, we’ll explore the benefits of influencer marketing for small businesses and how to make the most of it.

Builds Brand Awareness

Influencer marketing is a good source of building brand awareness for any business. Influencers have a loyal follower base on various social media platforms. They can use their follower base to help the brands connect with their target audience and introduce new brands and products in the market. By collaborating with influencers who have a relevant and engaged audience, small businesses can quickly gain exposure and visibility.

For example, a small fashion boutique could collaborate with a fashion influencer who has a following of thousands on Instagram. By featuring the boutique’s clothing in a post or story, the influencer can introduce the brand to a new audience of potential customers. This way they can focus on two things together: creating brand awareness and also establishing brand credibility. Once these two are achieved, it creates trust in the minds of their customers.

Enhances Credibility and Trust

Influencers have established themselves as experts in their respective niches, which is why their followers trust their opinions and recommendations. When an influencer shares a positive review or recommendation of your product or service, it can help to enhance your brand’s credibility and build trust with consumers.

It plays very important part for the small businesses because the customers are not very comfortable in trying out the new brands, or a brand that they have never heard of before. It becomes an unknown brand for them, so its very hard for them to trust and use their products. But when that very brand is used by the influencers, it builds a certain amount of trust in the minds of people. If the customers are afraid of using that particular brand due to any reason, it eliminates that fear from their minds, so there are high chances that they will buy that product and at least give it a try.

Generates User-Generated Content

Influencer marketing can also help to generate user-generated content (UGC) for your brand. When an influencer shares a post featuring your product, their followers may also share similar posts, creating a chain reaction of UGC.

This UGC can then be shared by the small business on their own social media channels, helping to further increase brand awareness and engagement. UGC is also a valuable form of social proof, as it showcases how others are using and enjoying your products or services.

Increases Sales

The main aim of any marketing activity is to boost the sales and same goes for the influencer marketing. By collaborating with influencers who have a relevant and engaged audience, small businesses can tap into a new customer base and drive sales.

A study conducted by Tomoson shows that for every $1 a company spends on influencer marketing; it makes roughly $6.5. The return is quite high and this makes it a preferred marketing tool for businesses who are looking to increase their sales and revenue.

Cost-Effective

People think that influencer marketing is an expensive marketing tool and only the big companies have the budget to hire the influencers.  But this is just a misconception. Influencer marketing is a more feasible and cost effective as compared to the other marketing tools, especially the traditional marketing channels. Small businesses can easily indulge into influencer marketing and benefit from it.

For example, a small business could offer a product or service in exchange for an influencer’s review or recommendation. Alternatively, they could offer a commission or affiliate program, where the influencer receives a percentage of each sale they drive.

Targeted Marketing

Finally, influencer marketing allows small businesses to reach a highly targeted audience. When a business plans on collaborates with an influencer, they do so keeping in mind their target audience and accordingly they choose the influencer. This helps them connect with the right target audience and there is no wastage of efforts as their message is only reaching to that particular group that they wanted to target.

For example, a small business that sells organic baby food could collaborate with a parenting influencer who has a following of parents with young children. This way, whatever marketing they do, only reaches to their targeted people and there is no wastage of resources. Its also preferred that the marketing efforts reach the right people and not to the masses.

Improves SEO

Influencer marketing can also help to improve a small business’s search engine optimization (SEO) efforts. When influencers share links to the small business’s website or products on their social media channels or blog, it can help to increase the number of backlinks to the site. This, in turn, can help to improve the site’s search engine ranking and visibility.

Provides Access to New Markets

By collaborating with influencers who have a global following, small businesses can access new markets and expand their customer base. This is something that helps the small businesses when they are willing to expand to new locations and markets

For example, there is a small business selling handmade accessories in India. They can connect with some influencer in Dubai and through that influencer they can tap the market in a different country.

Influencer marketing offers a range of benefits for small businesses, including building brand awareness, enhancing credibility and trust, generating user-generated content, increasing sales and focusing on the overall business growth.