BRAND POLICY

Last Updated: 09 February 2026

Moris Media operates as a global public relations, reputation management, and strategic communication organisation with active presence across international markets, industries, and leadership environments. The Moris Media brand represents discipline, credibility, responsibility, and long-term communication thinking. This Brand Policy defines how the brand is presented, protected, governed, and enforced across all platforms, regions, partnerships, and representations worldwide.

This policy exists to ensure that the Moris Media identity remains consistent, respected, and legally protected in every environment where it appears. All employees, consultants, partners, contractors, affiliates, platform users, and authorised representatives are required to comply with this policy without exception.

Brand Ownership and Trademark Protection

The Moris Media name, logo, Digital Doctors identity, visual system, proprietary methodologies, communication frameworks, and ecosystem platform names are the exclusive intellectual property of Moris Media Private Limited.

Moris Media is a legally registered and trademark-protected brand.

Trademark Registration Details

Registered Trade Mark Number: 5772626
Registered Under: Trade Marks Registry, Government of India
Trademark Owner: Moris Media Private Limited
Trademark Status: Registered and Enforced

This trademark protection extends to the Moris Media wordmark, logo design, and brand identifiers. The brand is protected against unauthorised usage, imitation, misrepresentation, and dilution across digital, physical, and commercial environments.

Moris Media actively protects its brand globally. Any unauthorised use, modification, reproduction, or representation of the Moris Media brand assets may result in legal action under applicable trademark, intellectual property, and unfair competition laws across relevant jurisdictions.

Use of the Moris Media brand does not grant ownership rights, implied partnerships, endorsements, or affiliations unless explicitly approved in writing by authorised representatives of Moris Media.

Brand Purpose

The Moris Media brand exists to represent structured communication, reputational responsibility, and clarity-led growth. The organisation operates on the principle that visibility without trust creates risk and that reputation must be built deliberately, not accelerated irresponsibly.

Moris Media serves brands, leaders, institutions, public figures, and organisations that require disciplined communication systems rather than surface-level promotion. The brand stands for care before campaigns, credibility before expansion, and structure before execution.

Brand Values

All Moris Media operations are governed by a defined value system that applies globally, regardless of market or service category.

Maturity

Moris Media values judgement, restraint, and timing. Decisions are not driven by urgency alone. Knowing when to speak, when to pause, and when to protect silence is considered a strategic responsibility.

Meaning

Every action taken under the Moris Media brand must solve a real communication problem. The brand does not support content, campaigns, or activity created solely to occupy space or mimic trends.

Morality

Ethical conduct, honesty, and accountability form the foundation of the brand. Misrepresentation, manipulation, or misleading communication is not acceptable under any circumstance.

Measurement

Success is assessed through clarity achieved, trust strengthened, and reputational stability maintained. Short-term indicators alone do not define effectiveness.

These values are non-negotiable and apply across all Moris Media services, platforms, and partnerships.

Brand Positioning

Moris Media is positioned globally as a PR boutique and strategic communication organisation focused on reputation, authority, and long-term credibility. The brand does not position itself as a mass-market marketing provider or volume-driven service operator.

All positioning statements must reflect advisory-led thinking, disciplined execution, and responsibility-driven communication. Overstatement, exaggeration, or unrealistic claims are strictly prohibited.

Brand Identity

Logo

The Moris Media logo is a protected brand asset and must be used exactly as provided. The logo may not be altered, redesigned, distorted, recoloured, animated, or combined with unauthorised visual elements.

The logo consists of the Moris Media wordmark accompanied by the Digital Doctors symbol. The registered trademark symbol ® must be retained wherever applicable.

The logo must always appear clearly, legibly, and proportionally, with adequate spacing and contrast to preserve visual integrity.

Official Brand Colour System

The Moris Media logo uses a multi-colour identity, not a single flat colour system. These colours are integral to brand recognition and must not be substituted.

Primary brand colours include:

• Moris Red Pink used in the word “moris”
• Deep Purple used in the word “media”
• Warm Orange to Yellow gradient used in the Digital Doctors symbol and callout accents
• Charcoal Grey and Black used for contrast and detailing

These colours represent visibility, authority, creativity, and balance. No unauthorised colour variations, overlays, filters, or gradients are permitted. Brand colours must remain consistent across all digital and physical assets.

Typography

Moris Media uses clean, readable sans-serif typography to reflect clarity and professionalism. Fonts must support accessibility, legibility, and consistency across platforms.

Decorative or stylised fonts that compromise readability or brand seriousness are not permitted in official communication.

Brand Voice and Communication Standards

The Moris Media brand voice is professional, composed, structured, and authoritative. Communication must be clear, respectful, and grounded in responsibility.

Language must avoid exaggeration, emotional manipulation, sensational phrasing, or aggressive persuasion. The brand communicates with confidence supported by discipline, not volume.

All public communication must remain culturally respectful and globally appropriate.

Brand Messaging Discipline

Messaging under the Moris Media brand must reflect clarity, credibility, and long-term thinking. Statements must be factual, responsible, and aligned with actual service capability.

Guarantees of outcomes, instant success claims, or speculative promises are not permitted. Messaging must remain consistent across websites, platforms, presentations, advertising, and public statements.

Contradictory or fragmented messaging across regions or platforms is strictly prohibited.

Digital and Physical Brand Usage

The Moris Media brand must be represented consistently across websites, applications, social platforms, printed material, presentations, events, advertising assets, and public displays.

All usage must follow approved logo standards, colour systems, typography, and tone. Personal interpretation or creative liberty that compromises brand consistency is not permitted.

Third-party usage requires prior written approval and must comply strictly with authorised guidelines.

Ecosystem Brands and Platforms

Moris Media operates multiple ecosystem platforms including Moris AI Schools, Moris eClub, AiLens News, Moris Giggs, and moCal.

Each platform addresses a specific functional requirement but remains governed by Moris Media’s core brand values and standards. Sub-brands may not operate in ways that conflict with Moris Media’s reputation, positioning, or ethical principles.

Conduct and Representation

Every individual representing Moris Media is a custodian of the brand. Conduct, communication, and behaviour must reflect professionalism, responsibility, and respect.

Any misuse of the brand, unethical behaviour, public misrepresentation, or conduct that damages trust may result in immediate corrective or legal action.

Brand Protection and Enforcement

Moris Media actively monitors brand usage across global platforms and jurisdictions. Any infringement, imitation, misrepresentation, or unauthorised commercial use will be addressed through appropriate legal channels.

Reports of misuse may be submitted through official Moris Media communication channels.

Governance and Policy Updates

This Brand Policy applies globally across all Moris Media operations, platforms, and partnerships. Moris Media reserves the right to update this policy to reflect legal, strategic, or operational requirements.

Continued association with Moris Media constitutes acceptance of the most current version of this policy.

Brand Permissions and Enquiries

All requests related to brand usage, licensing, or clarification must be submitted through official Moris Media contact channels listed on morismedia.in.