The client is a farming company based in Nagpur working with the commitment to help farmers across Maharashtra, Madhya Pradesh and Chhattisgarh to adopt new techniques on Organic farming. The direct customer base was principally local farmers and reaching out to them digitally was still a trend that was in its nascent stage. However, the company needed to make collaborations with industry experts and people that would facilitate better supply chain management; and they were losing out on lucrative collaborations due to poor visibility on the digital platforms.
To perform a successful SEO campaign for the farming and agricultural production business, it is essential to comprehend SEO's function in enhancing the company's online visibility. This involves a systematic analysis of the important aspects that may raise the company's search engine rankings, organic traffic, and lead generation. Keyword research, on-page SEO, content marketing, link building, and social media may all play an important part in getting the desired outcomes.
The client faced stiff competition from established companies in the farming and agricultural production industry who had already established a strong online presence through comprehensive digital marketing strategies. These companies had effectively utilized SEO to improve their supply chain management and execute successful lead generation campaigns. As a result, the local partners and collaborators that were necessary for the company's success had already aligned themselves with these established players. The client's strong business model was not well known to the local collaborators, making it difficult for them to attract new partners. This knowledge proved crucial in creating an effective SEO strategy that could effectively position the client as a strong player in the industry and attract new partners to their business.
To develop an efficient SEO strategy for the client, keywords targeting the organic veggies, fruits, and grains offered by them were chosen. This aided in increasing the company's online presence and search engine rankings for relevant keywords. Also, successful keywords were developed to attract local partners and collaborators in search of sustainable and ethical agricultural practices.
High-quality content was created and optimized for search engines. This included blog posts, articles, and other forms of content that were relevant to the target audience. This helped to improve the website's search engine rankings and drive traffic to the website.
A robust social media strategy was implemented to connect with the target audience and improve the company's social media presence. This included regular posting of relevant content, engaging with followers, and running targeted social media campaigns.
before seo
after seo
The company's website was optimized for search engines by incorporating the identified keywords into the website's content, metadata, and tags. The website's structure was also optimized to ensure ease of navigation and a seamless user experience.
A comprehensive link building strategy was employed to build high-quality backlinks to the company's website. This involved outreach to relevant websites and publications to secure links back to the company's website.
The SEO strategy implemented for the client in the farming and agricultural production company based in Nagpur, India, resulted in significant improvements in their online visibility, search engine rankings, and website traffic. The company's robust social media presence also helped them to connect with their target audience effectively. We are continuing to partner the client in its organic growth as SEO is a continuous process and needs to be fine-tuned to deliver exceptional results always.
before seo
after seo
Annual Organic Traffic
Ranking Keywords
Return on Investment
The SEO strategy resulted in significant improvements for the company's online visibility, search engine rankings, and website traffic. The company achieved a top 3 ranking for several relevant keywords, which helped to increase organic traffic to the website. The company's social media presence also improved significantly, with a significant increase in followers and engagement.
We have tangible results that have resulted in new donations and partnerships for our organization.
Read MoreWe have tangible results that have resulted in new donations and partnerships for our organization.
Read MoreWe have tangible results that have resulted in new donations and partnerships for our organization.
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