Moris Media India

Auto Parts Stores

CASE STUDY 2025

CA Varun Gupta

Kea Finance Pvt. Ltd.

The client set up an automobile part store in Jaipur in the beginning of 2021. The company was set up during the second phase of the COVID pandemic and it strategized itself to maximise benefits by offering fast delivery of parts from all leading manufacturers. The client new that it had to have a significant digital marketing strategy to maximise the spread of the benefits that it was offering to its customers as such fast-delivery of automobile parts for all vehicular types was almost a unique phenomenon at that time in Jaipur.

To conduct a successful SEO campaign for the client, we needed to develop specific understanding of the automotive parts industry, including the various types of parts, brands, manufacturers, and models, as well as an understanding of the target audience and their search behaviour. We also upgraded ourselves on the lead magnets, calls-to-action, landing pages, and lead nurturing, as well as knowledge of email marketing and customer relationship management tools.

Some of the competitors of the client, such as JAIPUR AUTO PARTS, Jaipur Motor Company, and Ajanta Auto Parts, were using better SEO tactics to gain an advantage over our client. They had implemented comprehensive SEO strategies, including optimizing their websites for local search, building high-quality backlinks, conducting keyword research, and creating high-quality content. As a result, they were able to rank higher on search engine results pages, attract more targeted traffic to their websites, and generate more leads. This made it difficult for our client to compete and highlighted the importance of developing and executing effective SEO strategies to gain a competitive edge.

We first conducted local keyword research to identify relevant search terms and phrases and creating location-specific content that was optimized for the identified keywords. We also ensured that we were keeping up-to-date with the latest changes in search engine algorithms and their impact on search rankings and SEO strategies.

It was important for us to ensure that we were creating high-quality, informative content related to the automotive parts industry, such as how-to guides, product reviews, and industry news. Therefore, we developed high-quality, informative content related to the automotive parts industry and published it on the client's website's blog. This helped improve their online presence and increase its visibility among potential customers.

before seo

after seo

AFTER HIRING US

We improved the company's website by giving it a modern design, easy navigation, and relevant information, resulting in enhanced user experience and decreased bounce rates. Furthermore, the lead generation forms, calls-to-action, and landing pages on the website were optimized by our SEO experts to generate more leads and improve conversion rates.

The automotive part dealer in Jaipur benefitted significantly from our SEO campaign, which included optimizing their website for local search, redesigning the website, and implementing content marketing and lead generation optimization strategies. The result was an improved online visibility and increased lead generation, which led to higher revenue and profitability for the company. As a result of these efforts, the company became a leading player in the local automotive parts industry, solidifying its position as a market leader.

before seo

after seo

Annual Organic Traffic

104,457

Ranking Keywords

26,740

Return on Investment

780%

Our campaign for the automotive part dealer delivered significant results, including:

Increased online visibility: The company's website ranked at the top of search engine results pages for relevant keywords, boosting its online visibility and attracting more targeted traffic to the website.

Boosted lead generation: The company's lead generation increased by more than four times within five months of implementing the digital marketing strategy, resulting in increased revenue and profitability.

Improved website design: The company's website redesign enhanced user experience, resulting in reduced bounce rates, increased engagement, and higher conversion rates.

In addition, our campaign helped the client increase website traffic by five times and generate four times more effective leads in just five months.

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