Moris Media India

Dental Practices

CASE STUDY 2025

The dental industry in Thane is highly competitive, with many specialized dental clinics vying for the attention of potential customers. For one specialized dental clinic, establishing its brand and standing out in this market was a significant challenge. The clinic was relatively new in the market and had limited brand awareness, making it difficult to attract patients. The dental industry in Thane is highly competitive, with many specialized dental clinics vying for the attention of potential customers. As a new clinic, the specialized dental clinic had a limited marketing budget, which made it difficult to invest in costly marketing strategies.

To run a successful SEO campaign for a local dental clinic, you need to have knowledge of dental terminology, services, and treatments. It is also essential to have a thorough understanding of local search engine optimization and the latest SEO trends and techniques. Knowledge of website optimization, content marketing, keyword research, and link building is also necessary. Additionally, familiarity with Google My Business, online review management, and social media marketing helps in achieving local search visibility and increasing website traffic for the dental clinic.

By analysing the top ranking clinics and multi-speciality hospital that provided dental services, we were able to determine what SEO strategies are working well for the competitors and what gaps exist in the existing SEO strategy of the client. This information was used to develop a comprehensive SEO strategy that helped the clinic differentiate itself from the competition, improve its online visibility, and attract more targeted traffic to its website.

We identified local keywords relevant to its business and incorporated them into its website content, meta descriptions, and title tags. This helped improve its local search rankings and attract more targeted traffic to the website.

We developed high-quality, informative content related to its services and published it on its website's blog. This helped improve the clinic's online presence and increase its visibility among potential patients.

We also optimised the clinic’s Google My Business listing by adding accurate information, photos, and reviews. This helped improve its visibility in local search results and attract more patients to the clinic.

before seo

after seo

AFTER HIRING US

We optimized the clients’ website pages for local search by adding location-specific content and metadata, including schema markup, title tags, and meta descriptions. This helped improve the website's relevance for local search queries and improve its search engine rankings.

We also developed a local link-building strategy that involved acquiring high-quality backlinks from authoritative websites in the dental industry. This helped improve the clinic's online authority and increase its visibility in local search results.

Local SEO proved to be an effective strategy for the specialized dental clinic in Thane to establish its brand in the competitive market and attract more patients to its clinic. By optimizing its Google My Business listing, conducting local keyword research, optimizing its website pages, we were able to fulfil the need of the client to be competitive against older, well-established and stronger names in the dental fraternity in Thane and the profits of the dental clinic started doubling within the third month of the campaign. We continue to execute the SEO strategies for this client, as they are confident that we can scale up their operations to the highest possible levels through continuous endeavours.

before seo

after seo

Annual Organic Traffic

104,457

Ranking Keywords

26,740

Return on Investment

780%

The specialized dental clinic's local SEO campaign achieved significant results, including:

Increased website traffic: The clinic's website traffic increased by over 300% within four months of implementing its local SEO strategy.

Improved local search rankings: The clinic's local search rankings improved significantly, with several of its keywords ranking in the top three search results on Google.

Boosted brand awareness: The clinic's brand awareness increased, with more patients recognizing its brand and services.

Increased patient inquiries and appointments: The clinic's patient inquiries and appointment requests increased by over 250% within four months of implementing its local SEO strategy.

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