Moris Media Audience Targeting Review 2022-01-09 Client View

5-Star Review from Professional Practice

Abu Dhabi, United Arab Emirates

Audience Targeting felt clear from my consultant perspective in Abu Dhabi; the part I remember most was the clear reporting summary and clearer ownership. - Consultant

Service Type : Advertising & Paid Media
Tenure : 17 months

Posted : Sunday, 09 January, 2022

Challenge Before Engagement

I found Moris Media through a referral, but I still compared a few options first. At that point, Abu Dhabi was not the issue; getting the work organised was. Everyone had a different priority and I was spending too much time settling the same decisions. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The first useful thing was the questions they asked before suggesting anything. For audience targeting, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

By the middle of the engagement, we had a clearer sense of what belonged inside the scope. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would separate urgent actions from longer-term recommendations more clearly. It is a small point, but it would save time. I would keep the rest of the process as it is For our audience targeting work in Abu Dhabi, after 17 months, that is the one change I would make.

Overall Review Summary

From my consultant perspective, the clear reporting summary shaped how I remember this audience targeting engagement in Abu Dhabi. I found Moris Media through a referral, but I still compared a few options first. At that point, Abu Dhabi was not the issue; getting the work organised was. As a consultant, I cared more about whether the work reduced confusion than whether it sounded impressive. I appreciated that they did not agree with every idea just to keep the conversation easy. By the end, I had more confidence saying no to activity that did not fit the objective. I was satisfied with the experience overall.

Would You Recommend Moris Media?

Yes, I would suggest speaking with them before deciding on an agency. For audience targeting, I would first discuss the exact scope and working style. My clear reporting summary from the audience targeting work in Abu Dhabi is the reason for that.