Moris Media's 4-Star Review: Effective Retargeting Campaigns

4-Star Review from Startup

Toronto, Canada

Moris Media turned our struggling e-commerce site into a sales powerhouse! Their targeted strategies reduced cart abandonment and optimized our ad spend, leading to a profitable turnaround! - Owner

Service Type : Advertising & Paid Media
Tenure : 3 Months

Posted : Friday, 18 January, 2019

Challenge Before Engagement

As the Owner of a new e-commerce venture, navigating the digital ad landscape was overwhelming and costly. High cart abandonment and poor conversion rates made it difficult to justify our ad spend. With no formal marketing department, we lacked a strategic roadmap and were stuck in a loop of underperforming campaigns, unsure where exactly our funnel was failing. Profit margins were narrowing fast, and the return on ad investment remained discouragingly low.

Solution Provided by Moris Media

Moris Media conducted a precise audit of our existing funnel and identified key weaknesses in our conversion path. Their Digital Doctors asked all the right questions upfront, helping us gain new clarity. Rather than focus on just increasing traffic, they rolled out a retargeting campaign tailored to recapture potential buyers and optimise our remarketing touchpoints. Their methodical adjustments helped realign our paid media strategy toward performance-driven outcomes.

Impact or Outcome

Over three months, we saw a marked improvement in ad spend efficiency. Cart abandonment dropped noticeably, and more of our visitors began returning and completing purchases. Though the early stages required patience, the results validated their data-backed approach. Having a campaign built on retargeting logic—rather than just reach—meant we started seeing a steadier path to profitability without burning through budget on disengaged traffic.

Suggestions for Improvement

While the team’s strategic inputs were excellent, there were moments early on when we wished campaign tweaks could be implemented faster. The onboarding process felt slightly dense due to the diagnostic depth required. A bit more upfront clarity on timelines and expected result windows would help startups like ours set more realistic internal benchmarks for campaign performance.

Overall Review Summary

As an Owner trying to make sense of complex digital ad metrics, I appreciated how Moris Media brought structure to our fragmented approach. Their detailed funnel analysis and disciplined retargeting helped reverse our declining sales trajectory. The campaign wasn’t about instant volume but sustainable growth through smarter spend and conversion-centric logic. Their focus on diagnosing first, then acting, made a measurable difference.