Moris Media's 4-Star Review: Full-Funnel Tracking Insights

4-Star Review from Larger Enterprise

Houston, United States

Moris Media transformed our data challenges into clear insights! Their expert analytics and tailored dashboards helped us optimize operations and boost efficiency—truly a game changer! - Operations Manager

Service Type : Analytics & Reporting
Tenure : 6 Months

Posted : Wednesday, 02 January, 2019

Challenge Before Engagement

As an Operations Manager at a large enterprise dealing with freight logistics, we faced ongoing difficulties in converting massive daily data inputs into strategic insights. Our reporting systems lacked clarity, and siloed data made cross-functional analysis nearly impossible. We had visibility gaps in key operational metrics, which led to inefficiencies in route planning and cost forecasting. Without a unified analytics approach, informed decision-making remained out of reach for our leadership teams.

Solution Provided by Moris Media

Moris Media conducted a thorough review of our existing systems and implemented full-funnel tracking tailored to our logistics workflows. Their team addressed our data integration issues, designed real-time dashboards, and introduced predictive models that aligned with our operational benchmarks. With custom-built reporting tools, we could finally focus on performance indicators that mattered, particularly in route optimization and fuel cost patterns. Their team ensured alignment across departments.

Impact or Outcome

Through their reporting structure and analytics support, we achieved clearer operational visibility within the first quarter. Our route planning efficiency improved noticeably, contributing to measurable cost savings in shipping cycles. By month four, we had identified and addressed key lagging indicators, leading to a 20% boost in our on-time deliveries. The newfound clarity in our logistics data gave management confidence in strategic forecasting and workforce alignment.

Suggestions for Improvement

While the overall engagement was beneficial, the data consolidation phase required more internal hours than we initially anticipated. Additionally, some of the more sophisticated reporting tools had a steep learning curve for less technical team members. A more guided onboarding experience or modular training resources could make their platform more accessible to wider teams and improve adoption across non-technical departments.

Overall Review Summary

As an Operations Manager, I’ve found Moris Media’s full-funnel tracking to be a high-impact addition to our data strategy. Their expertise in analytics, combined with their willingness to tailor reporting frameworks for our industry-specific needs, has strengthened our ability to manage complex freight data. While not without challenges, the long-term benefits of their structured insights have added real value to our enterprise logistics model.