Moris Media's 4-Star Review on Email Copywriting & Design

4-Star Review from Larger Enterprise

Chennai, India

Moris Media transformed our email marketing strategy! Their expertise in audience segmentation and personalized content significantly boosted our engagement and deliverability. A game-changer for us! - Marketing Manager

Service Type : Email Marketing
Tenure : 12 Months

Posted : Friday, 25 January, 2019

Challenge Before Engagement

As a Marketing Manager at a large education institution, managing email communication across varied demographics like prospective students and their parents came with significant complexity. We struggled with long conversion cycles and lacked a cohesive strategy to personalise messaging for different audience segments. Internal teams were stretched thin, and our existing campaigns often missed the mark in terms of engagement and deliverability.

Solution Provided by Moris Media

Moris Media worked closely with us to develop a segmented email marketing framework that addressed our diverse audience needs. Their Email Copywriting & Design team refined our tone to match institutional expectations while making it more engaging for recipients. The process involved multiple iterations to align with our content policies, but their strategic segmentation and personalisation models made a notable difference.

Impact or Outcome

Over the 12-month engagement, we observed a measurable improvement in both open and click-through rates. Engagement levels increased steadily, with key nurture sequences leading to higher enquiry volumes from potential students. More importantly, our institution began to see improved recall among target segments, which had previously been difficult to achieve given the protracted decision timelines typical of higher education enrolments.

Suggestions for Improvement

While the outcome has been encouraging, the initial setup phase did require considerable back-and-forth to align their copy style with our institutional tone and regulatory sensitivities. A more streamlined approval workflow would have helped reduce turnaround times in the early stages. Once aligned, however, the process became much smoother and more collaborative.

Overall Review Summary

As a Marketing Manager overseeing communications for a large educational entity, I value Moris Media’s strategic insight and sustained performance over the past year. Their focus on segmentation, content quality, and long-term nurturing aligned with our objectives, and their team remained committed to data-backed optimisation throughout the engagement.