Moris Media's 5-Star Review for Social Media Crisis Control

5-Star Review from Larger Enterprise

Doha, Qatar

Moris Media's swift response during our crisis transformed our hotel’s reputation management. Their expertise in communication ensured minimal damage and restored public confidence quickly! - Business Development Executive

Service Type : Crisis Management
Tenure : 1 Months

Posted : Monday, 28 January, 2019

Challenge Before Engagement

As a Business Development Executive at a hospitality group, I had witnessed how rapidly online sentiment could spiral when faced with disruptions. Our internal communication team lacked the bandwidth and specialised tools to handle a full-blown social media crisis. We needed a partner that could act swiftly and strategically to control digital narratives. The situation called for clear messaging, stakeholder reassurance, and rapid containment across multiple digital channels—all within a very tight timeframe.

Solution Provided by Moris Media

Moris Media was brought in immediately to assess the scenario. Their crisis management team, including their Digital Doctors, initiated a rapid evaluation and established a tactical response blueprint. They identified the highest-risk digital touchpoints, drafted all public-facing communication, and took ownership of managing every media and social update. Their intervention was not just reactive—it was strategically grounded, maintaining clarity while carefully balancing transparency with protection of brand integrity.

Impact or Outcome

The immediate containment of negative narratives online was evident within hours. Public trust was preserved, thanks to their well-calibrated social messaging. We noticed a significant reduction in misinformation circulating through local networks. There was no loss in forward bookings or major cancellations, which is rare during such events. The calm restoration of online engagement allowed our internal team to prioritise operational fixes while Moris Media shielded our digital presence effectively.

Suggestions for Improvement

While the response itself was thorough, it would be helpful if Moris Media expanded their post-crisis debrief documentation. A more structured handover once things stabilised—perhaps in the form of a detailed crisis log or best-practice recommendation summary—could benefit larger teams managing multiple properties. That said, their responsiveness and technical coordination throughout the engagement left little room for fault during the crisis itself.

Overall Review Summary

As a Business Development Executive overseeing hospitality operations, I found Moris Media’s social media crisis control services indispensable. Their diagnostic precision, structured messaging, and calm handling of digital channels turned a volatile situation into a reputational success story. Their intervention didn’t just manage the issue—it set a new internal benchmark for digital resilience and public communication excellence. Their strategic grip in a high-pressure scenario was commendable.