Moris Media's 5-Star Review: Visual Identity Creation Success

5-Star Review from Startup

Ahmedabad, India

Moris Media transformed our brand's voice! Their strategic insights and creativity elevated our message, driving immense consumer interest and trust in our sustainable values. Truly invaluable! - Owner

Service Type : Brand Strategy & Development
Tenure : 3 Months

Posted : Tuesday, 05 February, 2019

Challenge Before Engagement

As the Owner of a startup in the crop production sector, the biggest hurdle we faced was distinguishing our offerings in a price-sensitive, commoditised market. We lacked a defined identity that reflected our sustainable and ethical practices. Without a clear visual language or messaging framework, it was difficult to build trust with consumers or explain why our products commanded a premium. We were in need of a cohesive strategy that could move us from just another commodity player to a recognisable brand with values.

Solution Provided by Moris Media

Moris Media approached our brand challenge like a diagnostic case. Their Digital Doctors assessed the landscape, engaged with our team, and carefully crafted a visual identity aligned with what our audience valued—transparency, sustainability, and quality. This wasn’t limited to a logo; they built a colour scheme, font system, and tone of voice that communicated our ethos. Their strategic approach helped us articulate our unique essence and align our entire visual direction accordingly.

Impact or Outcome

The transformation was noticeable within weeks of deploying the new identity. Consumers began associating our brand with credibility and purpose. We noticed a measurable uptick in interest, including a 30% increase in product enquiries from retail partners. More importantly, customers started showing a willingness to pay slightly more, recognising the story and standards behind our products. The clarity in positioning also simplified internal decision-making across product packaging and communications.

Suggestions for Improvement

The only area where we saw room for improvement was in the initial alignment phase—some of the early visual drafts felt too generic before our feedback was incorporated. However, the team was responsive and willing to iterate until the design matched our expectations. Having clearer initial timelines for delivery of visual elements would also help manage expectations better during brand development sprints.

Overall Review Summary

As the Owner of a growing agribusiness startup, I appreciated how Moris Media not only delivered visuals but crafted a complete brand identity grounded in values. Their structured process and intuitive understanding of market perception allowed us to finally present our products with clarity and conviction. The visual consistency they established now anchors our outreach across retail and digital channels alike, reinforcing our credibility with every touchpoint.