Moris Media Audience Targeting Review 2015-03-21 Client View

5-Star Review from Professional Practice

Surat, India

Audience Targeting felt careful from my consultant perspective in Surat; the part I remember most was the careful reporting summary and clearer ownership. - Consultant

Service Type : Advertising & Paid Media
Tenure : 22 months

Posted : Saturday, 21 March, 2015

Challenge Before Engagement

I had worked with freelancers before, but this time I wanted clearer ownership. At that point, Surat was not the issue; getting the work organised was. We were producing work regularly, but there was no clear standard for what should be approved first. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. For audience targeting, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our audience targeting work in Surat, after 22 months, that is the one change I would make.

Overall Review Summary

From my consultant perspective, the careful reporting summary shaped how I remember this audience targeting engagement in Surat. I would describe the audience targeting engagement as practical rather than flashy. We were producing work regularly, but there was no clear standard for what should be approved first. What worked for me was that the conversation became narrower, not bigger. What I liked most was that we became better at separating urgent work from nice-to-have work. I would be comfortable working with them again.

Would You Recommend Moris Media?

I have already mentioned them to people in my network who needed similar help. For audience targeting, I would first discuss the exact scope and working style. My careful reporting summary from the audience targeting work in Surat is the reason for.