Moris Media Audience Targeting Review 2020-04-01 Client View

5-Star Review from Enterprise

Chennai, India

Audience Targeting felt direct from my digital head perspective in Chennai; the part I remember most was the direct reporting summary and clearer ownership. - Digital Head

Service Type : Advertising & Paid Media
Tenure : 9 months

Posted : Wednesday, 01 April, 2020

Challenge Before Engagement

I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about audience targeting, not a wider agency relationship. The internal team was capable, but specialist decisions kept getting postponed. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The early calls were mostly about separating urgent work from things that could wait. For audience targeting, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 9 months, the work became easier to track without chasing several people. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our audience targeting work in Chennai, after 9 months, that is the one change I would make.

Overall Review Summary

From my digital head perspective, the direct reporting summary shaped how I remember this audience targeting engagement in Chennai. I would describe the audience targeting engagement as practical rather than flashy. The internal team was capable, but specialist decisions kept getting postponed. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

I would use Moris Media again for a similar requirement. For audience targeting, I would first discuss the exact scope and working style My direct reporting summary from the audience targeting work in Chennai is the reason for that view.