Moris Media Audience Targeting Review 2017-05-25 Client View

5-Star Review from Enterprise

New Delhi, India

Audience Targeting felt calm from my digital head perspective in New Delhi; the part I remember most was the calm reporting summary and clearer ownership. - Digital Head

Service Type : Advertising & Paid Media
Tenure : 16 months

Posted : Thursday, 25 May, 2017

Challenge Before Engagement

I was not looking for fancy presentations. I needed practical help with the actual work. I was mainly thinking about audience targeting, not a wider agency relationship. The brief kept expanding because every discussion added another idea. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The early calls were mostly about separating urgent work from things that could wait. For audience targeting, they helped us get approvals and timing into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

Over time, there was less confusion around the next action. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my digital head perspective in New Delhi, that was the change I noticed most.

Suggestions for Improvement

More flexible review slots would help when senior people are travelling. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our audience targeting work in New Delhi, after 16 months, that is the one change I would make.

Overall Review Summary

From my digital head perspective, the calm reporting summary shaped how I remember this audience targeting engagement in New Delhi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the audience targeting work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a digital head in New Delhi, that is what shaped my final view.

Would You Recommend Moris Media?

For this kind of work, I would be comfortable recommending Moris Media. For audience targeting, I would first discuss the exact scope and working style My calm reporting summary from the audience targeting work in New Delhi is the reason for that.