Moris Media Audience Targeting Review 2015-11-17 Client View

3-Star Review from Event Company

Abu Dhabi, United Arab Emirates

Audience Targeting felt useful from my event director perspective in Abu Dhabi; the part I remember most was the useful reporting summary and clearer ownership. - Event Director

Service Type : Advertising & Paid Media
Tenure : 18 days

Posted : Tuesday, 17 November, 2015

Challenge Before Engagement

I went into the first call with a fairly clear opinion, and some of my assumptions were challenged. My concern was whether an outside team would reduce the back-and-forth. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

What worked for me was that the conversation became narrower, not bigger. For audience targeting, they helped us get responsibilities and priorities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 18 days, the service felt easier to manage because expectations were clearer. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would like creative previews slightly earlier when deadlines are tight. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our audience targeting work in Abu Dhabi, after 18 days, that is the one change I would make.

Overall Review Summary

From my event director perspective, the useful reporting summary shaped how I remember this audience targeting engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the audience targeting work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. Some parts worked well and some needed more alignment. I would start with a tighter scope next time. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

I would recommend them selectively; parts of the engagement were useful, but the working rhythm needs to fit both sides My useful reporting summary from the audience targeting work in Abu Dhabi is the reason for that view.