Moris Media Audience Targeting Review 2016-07-16 Client View

3-Star Review from Startup

Abu Dhabi, United Arab Emirates

Audience Targeting felt open from my growth manager perspective in Abu Dhabi; the part I remember most was the open reporting summary and clearer ownership. - Growth Manager

Service Type : Advertising & Paid Media
Tenure : 21 months

Posted : Saturday, 16 July, 2016

Challenge Before Engagement

Our team had enough capability; what we lacked was an outside view on priorities. The timing made it important to get the basics right quickly. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They started by going through what we already had instead of asking us to rebuild everything. For audience targeting, they helped us get timing and deliverables into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

The most noticeable difference was that the team knew who had to approve what. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my growth manager perspective in Abu Dhabi, that was the change I noticed most.

Suggestions for Improvement

I would add a quick recap after important calls so nothing gets lost. The rest of the experience was manageable. I would keep the rest of the process as it is For our audience targeting work in Abu Dhabi, after 21 months, that is the one change I would make.

Overall Review Summary

From my growth manager perspective, the open reporting summary shaped how I remember this audience targeting engagement in Abu Dhabi. Looking back, the useful part was not one big moment. It was that I had more confidence saying no to activity that did not fit the objective. The team was willing to narrow the work when needed, and that suited how I prefer to make decisions. The experience was mixed but useful enough for me to consider another project with clearer expectations. The strongest point for me was knowing what needed my decision and what did not Speaking as a growth manager in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

There was enough value for me to consider another project, although I would start with a tighter scope My open reporting summary from the audience targeting work in Abu Dhabi is the reason for that view.