Moris Media Audience Targeting Review 2014-02-15 Client View

5-Star Review from Startup

New Delhi, India

Audience Targeting felt practical from my growth manager perspective in New Delhi; the part I remember most was the practical reporting summary and clearer ownership. - Growth Manager

Service Type : Advertising & Paid Media
Tenure : 24 months

Posted : Saturday, 15 February, 2014

Challenge Before Engagement

We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. I wanted the work to fit our existing team instead of creating another layer of management. The main concern was audience targeting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They started by going through what we already had instead of asking us to rebuild everything. For audience targeting, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 24 months, we stopped reopening the same decisions every few days. For audience targeting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would prefer a shorter summary at the top of detailed reports. It is a small point, but it would save time. I would keep the rest of the process as it is For our audience targeting work in New Delhi, after 24 months, that is the one change I would make.

Overall Review Summary

From my growth manager perspective, the practical reporting summary shaped how I remember this audience targeting engagement in New Delhi. We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. As a growth manager, I cared more about whether the work reduced confusion than whether it sounded impressive. Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. By the end, the work became easier to track without chasing several people. I was satisfied with the experience overall Speaking as a growth manager in New Delhi, that is.

Would You Recommend Moris Media?

For this kind of work, I would be comfortable recommending Moris Media. For audience targeting, I would first discuss the exact scope and working style My practical reporting summary from the audience targeting work in New Delhi is the reason for.