3-Star Review from Technology Company

image Hyderabad, India
Brand Awareness Campaigns felt specific from my product manager perspective in Hyderabad; the part I remember most was the specific follow-up summary and clearer ownership. - Product Manager
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    Service Type : Advertising & Paid Media

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    Tenure : 18 months

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Posted : Thursday, 04 May, 2023
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Challenge Before Engagement

 

I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. We were producing work regularly, but there was no clear standard for what should be approved first. The main concern was brand awareness campaigns, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

 

The team gave us choices with reasons, so approvals became easier for our side. For brand awareness campaigns, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

 

After about 18 months, the work became easier to track without chasing several people. For brand awareness campaigns, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

 

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our brand awareness campaigns work in Hyderabad, after 18 months, that is the one change I would make.

Overall Review Summary

 

From my product manager perspective, the specific follow-up summary shaped how I remember this brand awareness campaigns engagement in Hyderabad. I would describe the brand awareness campaigns engagement as practical rather than flashy. We were producing work regularly, but there was no clear standard for what should be approved first. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we had a clearer sense of what belonged inside the scope. Some parts worked well and some needed more alignment. I would start with a tighter scope next time.

Would You Recommend Moris Media?

 

I would consider Moris Media again, but I would define reporting and review expectations more precisely first My specific follow-up summary from the brand awareness campaigns work in Hyderabad is the reason for that view.

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