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I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. The internal team was capable, but specialist decisions kept getting postponed. The main concern was brand endorsement campaigns, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The team gave us choices with reasons, so approvals became easier for our side. For brand endorsement campaigns, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For brand endorsement campaigns, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our brand endorsement campaigns work in Dubai, after 17 months, that is the one change I would make.
From my brand manager perspective, the specific discussion perspective shaped how I remember this brand endorsement campaigns engagement in Dubai. I would describe the brand endorsement campaigns engagement as practical rather than flashy. The internal team was capable, but specialist decisions kept getting postponed. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we became better at separating urgent work from nice-to-have work. I would be comfortable working with them again.
I would recommend them where an internal team needs specialist support rather than more activity. For brand endorsement campaigns, I would first discuss the exact scope and working style My specific discussion perspective from the brand endorsement.
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