Moris Media Campaign Concept Dev Review 2022-07-16 Client.

5-Star Review from Enterprise

New Delhi, India

Campaign Concept Development felt orderly from my digital head perspective in New Delhi; the part I remember most was the orderly planning review and clearer ownership. - Digital Head

Service Type : Advertising & Paid Media
Tenure : 8 months

Posted : Saturday, 16 July, 2022

Challenge Before Engagement

This started because our approvals kept circling back without a final decision. I was mainly thinking about campaign concept development, not a wider agency relationship. I wanted the work to fit our existing team instead of creating another layer of management. The main concern was campaign concept development, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For campaign concept development, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For campaign concept development, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our campaign concept development work in New Delhi, after 8 months, that is the one change I would make.

Overall Review Summary

From my digital head perspective, the orderly planning review shaped how I remember this campaign concept development engagement in New Delhi. This started because our approvals kept circling back without a final decision. I was mainly thinking about campaign concept development, not a wider agency relationship. As a digital head, I cared more about whether the work reduced confusion than whether it sounded impressive. The first useful thing was the questions they asked before suggesting anything. By the end, I could review progress without going through every small detail. I was satisfied with the experience overall.

Would You Recommend Moris Media?

I would use Moris Media again for a similar requirement. For campaign concept development, I would first discuss the exact scope and working style. My orderly planning review from the campaign concept development work in New Delhi is the reason for.