Moris Media Campaign Concept Dev Review 2016-02-05 Client.

5-Star Review from Startup

Abu Dhabi, United Arab Emirates

Campaign Concept Development felt plain from my growth manager perspective in Abu Dhabi; the part I remember most was the plain planning review and clearer ownership. - Growth Manager

Service Type : Advertising & Paid Media
Tenure : 2 months

Posted : Friday, 05 February, 2016

Challenge Before Engagement

I was travelling a lot at the time, so I needed communication that did not depend on long meetings. The timing made it important to get the basics right quickly. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. The main concern was campaign concept development, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For campaign concept development, they helped us get approvals and timing into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

Over time, there was less confusion around the next action. For campaign concept development, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

More flexible review slots would help when senior people are travelling. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our campaign concept development work in Abu Dhabi, after 2 months, that is the one change I would make.

Overall Review Summary

From my growth manager perspective, the plain planning review shaped how I remember this campaign concept development engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the campaign concept development work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a growth manager in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

I would recommend them where an internal team needs specialist support rather than more activity. For campaign concept development, I would first discuss the exact scope and working style My plain planning review from the campaign concept.