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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about celebrity booking, not a wider agency relationship. We had a deadline, incomplete material and no single person connecting the moving parts. The main concern was celebrity booking, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The early calls were mostly about separating urgent work from things that could wait. For celebrity booking, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.
What changed for me was simple: I could review progress without going through every small detail. For celebrity booking, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my brand partnerships manager perspective in Ludhiana, that was the change I noticed most.
Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our celebrity booking work in Ludhiana, after 20 months, that is the one change I would make.
From my brand partnerships manager perspective, the direct update experience shaped how I remember this celebrity booking engagement in Ludhiana. I would describe the celebrity booking engagement as practical rather than flashy. We had a deadline, incomplete material and no single person connecting the moving parts. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we stopped reopening the same decisions every few days. Overall kaam changa si, te communication seedhi si. I would be comfortable working with them again.
I would recommend them where an internal team needs specialist support rather than more activity. For celebrity booking, I would first discuss the exact scope and working style My direct update experience from the celebrity booking work in Ludhiana.
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