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I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. The main concern was celebrity portfolio management, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The team gave us choices with reasons, so approvals became easier for our side. For celebrity portfolio management, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For celebrity portfolio management, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our celebrity portfolio management work in Mumbai, after 90 days, that is the one change I would make.
From my brand partnerships manager perspective, the specific update experience shaped how I remember this celebrity portfolio management engagement in Mumbai. I would describe the celebrity portfolio management engagement as practical rather than flashy. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we became better at separating urgent work from nice-to-have work. I would be comfortable working with them again.
I would recommend them where an internal team needs specialist support rather than more activity. For celebrity portfolio management, I would first discuss the exact scope and working style. My specific update experience from the celebrity portfolio.
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