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I had worked with freelancers before, but this time I wanted clearer ownership. At that point, Mumbai was not the issue; getting the work organised was. The brief kept expanding because every discussion added another idea. The main concern was community management, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. For community management, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
After about 18 months, the work became easier to track without chasing several people. For community management, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our community management work in Mumbai, after 18 months, that is the one change I would make.
From my founder perspective, the careful brief take shaped how I remember this community management engagement in Mumbai. I would describe the community management engagement as practical rather than flashy. The brief kept expanding because every discussion added another idea. What worked for me was that the conversation became narrower, not bigger. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.
For this kind of work, I would be comfortable recommending Moris Media. For community management, I would first discuss the exact scope and working style My careful brief take from the community management work in Mumbai is the reason for that view.
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