Moris Media Creative Testing & O Review 2016-02-26 Client.

5-Star Review from Technology Company

Chandigarh, India

Creative Testing & Optimization felt specific from my product manager perspective in Chandigarh; the part I remember most was the specific coordination summary and clearer. - Product Manager

Service Type : Advertising & Paid Media
Tenure : 20 months

Posted : Friday, 26 February, 2016

Challenge Before Engagement

I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. Too many people were involved, which made ownership unclear and slowed simple decisions. The main concern was creative testing & optimization, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For creative testing & optimization, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For creative testing & optimization, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our creative testing & optimization work in Chandigarh, after 20 months, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the specific coordination summary shaped how I remember this creative testing & optimization engagement in Chandigarh. I would describe the creative testing & optimization engagement as practical rather than flashy. Too many people were involved, which made ownership unclear and slowed simple decisions. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we became better at separating urgent work from nice-to-have work. I would be comfortable working with them again.

Would You Recommend Moris Media?

I have already mentioned them to people in my network who needed similar help. For creative testing & optimization, I would first discuss the exact scope and working style My specific coordination summary from the creative testing & optimization.