Moris Media Creative Testing & O Review 2017-05-18 Client.

4-Star Review from Technology Company

Nashik, India

Creative Testing & Optimization felt practical from my product manager perspective in Nashik; the part I remember most was the practical discussion summary and clearer ownership. - Product Manager

Service Type : Advertising & Paid Media
Tenure : 21 months

Posted : Thursday, 18 May, 2017

Challenge Before Engagement

We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. We had a deadline, incomplete material and no single person connecting the moving parts. The main concern was creative testing & optimization, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They started by going through what we already had instead of asking us to rebuild everything. For creative testing & optimization, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For creative testing & optimization, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my product manager perspective in Nashik, that was the change I noticed most.

Suggestions for Improvement

One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our creative testing & optimization work in Nashik, after 21 months, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the practical discussion summary shaped how I remember this creative testing & optimization engagement in Nashik. We already had people handling day-to-day work, so I wanted specialist input rather than full outsourcing. The timing made it important to get the basics right quickly. As a product manager, I cared more about whether the work reduced confusion than whether it sounded impressive. Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. By the end, I could review progress without going through every small detail. I was happy with most of the engagement, with some room to improve the working.

Would You Recommend Moris Media?

I would recommend them, with the suggestion that reporting and meeting cadence are agreed at the start My practical discussion summary from the creative testing & optimization work in Nashik is the reason for that view.