Moris Media Digital Advertising Review 2017-06-05 Client.

4-Star Review from Event Company

Sharjah, United Arab Emirates

Digital Advertising felt relevant from my event director perspective in Sharjah; the part I remember most was the relevant update assessment and clearer ownership. - Event Director

Service Type : Advertising & Paid Media
Tenure : 6 months

Posted : Monday, 05 June, 2017

Challenge Before Engagement

I reached out after a colleague mentioned Moris Media for a similar type of requirement. My concern was whether an outside team would reduce the back-and-forth. We were producing work regularly, but there was no clear standard for what should be approved first. The main concern was digital advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

What worked for me was that the conversation became narrower, not bigger. For digital advertising, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 6 months, the work became easier to track without chasing several people. For digital advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our digital advertising work in Sharjah, after 6 months, that is the one change I would make.

Overall Review Summary

From my event director perspective, the relevant update assessment shaped how I remember this digital advertising engagement in Sharjah. I would describe the digital advertising engagement as practical rather than flashy. We were producing work regularly, but there was no clear standard for what should be approved first. The early calls were mostly about separating urgent work from things that could wait. What I liked most was that we had a clearer sense of what belonged inside the scope. Overall it was positive, though I would simplify one part of the review process.

Would You Recommend Moris Media?

I would consider them again and would be clearer about the communication format from day one. For digital advertising, I would first discuss the exact scope and working style. My relevant update assessment from the digital advertising work in.