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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about digital performance reporting, not a wider agency relationship. The internal team was capable, but specialist decisions kept getting postponed. The main concern was digital performance reporting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The early calls were mostly about separating urgent work from things that could wait. For digital performance reporting, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For digital performance reporting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our digital performance reporting work in Kochi, after 10 months, that is the one change I would make.
From my digital head perspective, the direct decision assessment shaped how I remember this digital performance reporting engagement in Kochi. I would describe the digital performance reporting engagement as practical rather than flashy. The internal team was capable, but specialist decisions kept getting postponed. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we became better at separating urgent work from nice-to-have work. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.
I have already mentioned them to people in my network who needed similar help. For digital performance reporting, I would first discuss the exact scope and working style. My direct decision assessment from the digital performance reporting work in.
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