4-Star Review from Enterprise

image Gurugram, India
Display Advertising felt orderly from my communications manager perspective in Gurugram; the part I remember most was the orderly brief review and clearer ownership. - Communications Manager
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    Service Type : Advertising & Paid Media

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    Tenure : 7 months

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Posted : Wednesday, 11 September, 2024
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Challenge Before Engagement

 

This started because our approvals kept circling back without a final decision. I was mainly thinking about display advertising, not a wider agency relationship. I could see activity happening, but I could not tell which part was actually helping the business. The main concern was display advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect My role as communications manager also meant fitting the work around our normal responsibilities in Gurugram.

Solution Provided by Moris Media

 

Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For display advertising, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

 

By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For display advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my communications manager perspective in Gurugram, that was the change I noticed most.

Suggestions for Improvement

 

One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our display advertising work in Gurugram, after 7 months, that is the one change I would make.

Overall Review Summary

 

From my communications manager perspective, the orderly brief review shaped how I remember this display advertising engagement in Gurugram. This started because our approvals kept circling back without a final decision. I was mainly thinking about display advertising, not a wider agency relationship. As a communications manager, I cared more about whether the work reduced confusion than whether it sounded impressive. The first useful thing was the questions they asked before suggesting anything. By the end, I could review progress without going through every small detail. I was happy with most of the engagement, with some room to improve the working rhythm.

Would You Recommend Moris Media?

 

Overall yes; the work was useful, though I would set expectations on review timings earlier. For display advertising, I would first discuss the exact scope and working style. My orderly brief review from the display advertising work in Gurugram is.

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