Moris Media Display Advertising Review 2015-01-24 Client.

3-Star Review from Enterprise

Guwahati, India

Display Advertising felt direct from my communications manager perspective in Guwahati; the part I remember most was the direct brief review and clearer ownership. - Communications Manager

Service Type : Advertising & Paid Media
Tenure : 17 months

Posted : Saturday, 24 January, 2015

Challenge Before Engagement

I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about display advertising, not a wider agency relationship. Everyone had a different priority and I was spending too much time settling the same decisions. The main concern was display advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect My role as communications manager also meant fitting the work around our normal responsibilities in Guwahati.

Solution Provided by Moris Media

The early calls were mostly about separating urgent work from things that could wait. For display advertising, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait For me, the display advertising work was useful because it could be reviewed without changing how our whole team operated.

Impact or Outcome

What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For display advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my communications manager perspective in Guwahati, that was the change I noticed most.

Suggestions for Improvement

Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our display advertising work in Guwahati, after 17 months, that is the one change I would make.

Overall Review Summary

From my communications manager perspective, the direct brief review shaped how I remember this display advertising engagement in Guwahati. I would describe the display advertising engagement as practical rather than flashy. Everyone had a different priority and I was spending too much time settling the same decisions. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we became better at separating urgent work from nice-to-have work. The experience was mixed but useful enough for me to consider another project with clearer expectations.

Would You Recommend Moris Media?

I would consider Moris Media again, but I would define reporting and review expectations more precisely first My direct brief review from the display advertising work in Guwahati is the reason for that view.