Moris Media Display Advertising Review 2024-06-27 Client.

4-Star Review from Technology Company

Gurugram, India

Display Advertising felt specific from my product manager perspective in Gurugram; the part I remember most was the specific check-in summary and clearer ownership. - Product Manager

Service Type : Advertising & Paid Media
Tenure : 18 months

Posted : Thursday, 27 June, 2024

Challenge Before Engagement

I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. I could see activity happening, but I could not tell which part was actually helping the business. The main concern was display advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For display advertising, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

What changed for me was simple: I could review progress without going through every small detail. For display advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our display advertising work in Gurugram, after 18 months, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the specific check-in summary shaped how I remember this display advertising engagement in Gurugram. I would describe the display advertising engagement as practical rather than flashy. I could see activity happening, but I could not tell which part was actually helping the business. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we stopped reopening the same decisions every few days. The value was there; I would just set communication expectations earlier next time.

Would You Recommend Moris Media?

I would recommend a discussion with them, particularly for teams that can keep approvals moving. For display advertising, I would first discuss the exact scope and working style. My specific check-in summary from the display advertising work in.