Moris Media Display Advertising Review 2023-05-05 Client.

5-Star Review from Technology Company

Gurugram, India

Display Advertising felt specific from my product manager perspective in Gurugram; the part I remember most was the specific brief review and clearer ownership. - Product Manager

Service Type : Advertising & Paid Media
Tenure : 21 months

Posted : Friday, 05 May, 2023

Challenge Before Engagement

I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. The internal team was capable, but specialist decisions kept getting postponed. The main concern was display advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For display advertising, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 21 months, the work became easier to track without chasing several people. For display advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our display advertising work in Gurugram, after 21 months, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the specific brief review shaped how I remember this display advertising engagement in Gurugram. I would describe the display advertising engagement as practical rather than flashy. The internal team was capable, but specialist decisions kept getting postponed. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again.

Would You Recommend Moris Media?

I would recommend them to teams that want clear communication and can give timely inputs. For display advertising, I would first discuss the exact scope and working style My specific brief review from the display advertising work in Gurugram is the.