Moris Media Influencer Performan Review 2017-04-29 Client.

5-Star Review from D2C Brand

Ludhiana, India

Influencer Performance Reporting felt timely from my brand manager perspective in Ludhiana; the part I remember most was the timely delivery perspective and clearer ownership. - Brand Manager

Service Type : Content Marketing
Tenure : 21 days

Posted : Saturday, 29 April, 2017

Challenge Before Engagement

The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. We were producing work regularly, but there was no clear standard for what should be approved first. The main concern was influencer performance reporting, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

We spent the first part of the engagement getting responsibilities clear, which saved time later. For influencer performance reporting, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 21 days, we stopped reopening the same decisions every few days. For influencer performance reporting, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would prefer a shorter summary at the top of detailed reports. It is a small point, but it would save time. I would keep the rest of the process as it is For our influencer performance reporting work in Ludhiana, after 21 days, that is the one change I would make.

Overall Review Summary

From my brand manager perspective, the timely delivery perspective shaped how I remember this influencer performance reporting engagement in Ludhiana. The timing was not ideal; we had a deadline coming up and several decisions were still open. My concern was whether an outside team would reduce the back-and-forth. As a brand manager, I cared more about whether the work reduced confusion than whether it sounded impressive. We spent the first part of the engagement getting responsibilities clear, which saved time later. By the end, the work became easier to track without chasing several people. I was satisfied with the experience overall Speaking as a brand manager in Ludhiana, that is what.

Would You Recommend Moris Media?

I would recommend them where an internal team needs specialist support rather than more activity. For influencer performance reporting, I would first discuss the exact scope and working style. My timely delivery perspective from the influencer.