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This started because our approvals kept circling back without a final decision. I was mainly thinking about instagram advertising, not a wider agency relationship. Too many people were involved, which made ownership unclear and slowed simple decisions. The main concern was instagram advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For instagram advertising, they helped us get review points and approvals into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
After about 50 days, we stopped reopening the same decisions every few days. For instagram advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
I would prefer a shorter summary at the top of detailed reports. It is a small point, but it would save time. I would keep the rest of the process as it is For our instagram advertising work in Goa, after 50 days, that is the one change I would make.
From my digital head perspective, the orderly planning summary shaped how I remember this instagram advertising engagement in Goa. This started because our approvals kept circling back without a final decision. I was mainly thinking about instagram advertising, not a wider agency relationship. As a digital head, I cared more about whether the work reduced confusion than whether it sounded impressive. The first useful thing was the questions they asked before suggesting anything. By the end, the work became easier to track without chasing several people. I was satisfied with the experience overall.
I would recommend them where an internal team needs specialist support rather than more activity. For instagram advertising, I would first discuss the exact scope and working style. My orderly planning summary from the instagram advertising work in.
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