Moris Media Launch Media Relatio Review 2013-08-13 Client.

4-Star Review from Startup

Ahmedabad, India

Launch Media Relations felt clear from my founder perspective in Ahmedabad; the part I remember most was the clear approval view and clearer ownership. - Founder

Service Type : Brand Strategy & Development
Tenure : 17 months

Posted : Tuesday, 13 August, 2013

Challenge Before Engagement

I found Moris Media through a referral, but I still compared a few options first. At that point, Ahmedabad was not the issue; getting the work organised was. I was unsure how much of the problem was communication and how much was execution. The main concern was launch media relations, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The first useful thing was the questions they asked before suggesting anything. For launch media relations, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we became better at separating urgent work from nice-to-have work. For launch media relations, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my founder perspective in Ahmedabad, that was the change I noticed most.

Suggestions for Improvement

One extra check-in during the first month would help on complex assignments. It is a small point, but it would save time. I would keep the rest of the process as it is For our launch media relations work in Ahmedabad, after 17 months, that is the one change I would make.

Overall Review Summary

From my founder perspective, the clear approval view shaped how I remember this launch media relations engagement in Ahmedabad. I found Moris Media through a referral, but I still compared a few options first. At that point, Ahmedabad was not the issue; getting the work organised was. As a founder, I cared more about whether the work reduced confusion than whether it sounded impressive. I appreciated that they did not agree with every idea just to keep the conversation easy. By the end, I could review progress without going through every small detail. I was happy with most of the engagement, with some room to improve the working rhythm.

Would You Recommend Moris Media?

I would recommend a discussion with them, particularly for teams that can keep approvals moving. For launch media relations, I would first discuss the exact scope and working style My clear approval view from the launch media relations work in.