Moris Media Launch Media Relatio Review 2016-06-09 Client.

5-Star Review from Technology Company

Delhi, India

Launch Media Relations felt plain from my product manager perspective in Delhi; the part I remember most was the plain follow-up view and clearer ownership. - Product Manager

Service Type : Brand Strategy & Development
Tenure : 20 days

Posted : Thursday, 09 June, 2016

Challenge Before Engagement

I was travelling a lot at the time, so I needed communication that did not depend on long meetings. The timing made it important to get the basics right quickly. The internal team was capable, but specialist decisions kept getting postponed. The main concern was launch media relations, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

The team gave us choices with reasons, so approvals became easier for our side. For launch media relations, they helped us get approvals and timing into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 20 days, the service felt easier to manage because expectations were clearer. For launch media relations, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would like creative previews slightly earlier when deadlines are tight. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our launch media relations work in Delhi, after 20 days, that is the one change I would make.

Overall Review Summary

From my product manager perspective, the plain follow-up view shaped how I remember this launch media relations engagement in Delhi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the launch media relations work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a product manager in Delhi, that is what shaped my final view.

Would You Recommend Moris Media?

I would recommend them where an internal team needs specialist support rather than more activity. For launch media relations, I would first discuss the exact scope and working style My plain follow-up view from the launch media relations work in.