Moris Media Launch Media Relatio Review 2016-01-23 Client.

4-Star Review from B2B Company

Dubai, United Arab Emirates

Launch Media Relations felt steady from my sales head perspective in Dubai; the part I remember most was the steady approval view and clearer ownership. - Sales Head

Service Type : Brand Strategy & Development
Tenure : 2 months

Posted : Saturday, 23 January, 2016

Challenge Before Engagement

We were close to a deadline and I realised our communication plan was still incomplete. My concern was whether an outside team would reduce the back-and-forth. I wanted the work to fit our existing team instead of creating another layer of management. The main concern was launch media relations, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

We spent the first part of the engagement getting responsibilities clear, which saved time later. For launch media relations, they helped us get timing and deliverables into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 2 months, our own team became more disciplined about giving inputs on time. For launch media relations, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

A compact list of pending approvals would make follow-up easier. The rest of the experience was manageable. I would keep the rest of the process as it is For our launch media relations work in Dubai, after 2 months, that is the one change I would make.

Overall Review Summary

From my sales head perspective, the steady approval view shaped how I remember this launch media relations engagement in Dubai. Looking back, the useful part was not one big moment. It was that I could review progress without going through every small detail. The team was willing to narrow the work when needed, and that suited how I prefer to make decisions. Overall it was positive, though I would simplify one part of the review process. The strongest point for me was knowing what needed my decision and what did not. That made the engagement easier to judge on its actual work rather than on promises Speaking as a sales head in Dubai, that is what shaped my final view.

Would You Recommend Moris Media?

Overall yes; the work was useful, though I would set expectations on review timings earlier. For launch media relations, I would first discuss the exact scope and working style. My steady approval view from the launch media relations work in Dubai.