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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about lead generation, not a wider agency relationship. I could see activity happening, but I could not tell which part was actually helping the business. The main concern was lead generation, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The early calls were mostly about separating urgent work from things that could wait. For lead generation, they helped us get deliverables and source material into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I could review progress without going through every small detail. For lead generation, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our lead generation work in Dubai, after 70 days, that is the one change I would make.
From my communications manager perspective, the direct follow-up reflection shaped how I remember this lead generation engagement in Dubai. I would describe the lead generation engagement as practical rather than flashy. I could see activity happening, but I could not tell which part was actually helping the business. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we stopped reopening the same decisions every few days. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.
Yes, I would suggest speaking with them before deciding on an agency. For lead generation, I would first discuss the exact scope and working style. My direct follow-up reflection from the lead generation work in Dubai is the reason for that view.
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