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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about multi-channel campaign planning, not a wider agency relationship. Everyone had a different priority and I was spending too much time settling the same decisions. The main concern was multi-channel campaign planning, but I did not want a solution that created more work for our side.
The early calls were mostly about separating urgent work from things that could wait. For multi-channel campaign planning, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
After about 18 days, the work became easier to track without chasing several people. For multi-channel campaign planning, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our multi-channel campaign planning work in Goa, after 18 days, that is the one change I would make.
From my communications manager perspective, the direct approval assessment shaped how I remember this multi-channel campaign planning engagement in Goa. I would describe the multi-channel campaign planning engagement as practical rather than flashy. Everyone had a different priority and I was spending too much time settling the same decisions. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again.
I would recommend them where an internal team needs specialist support rather than more activity. For multi-channel campaign planning, I would first discuss the exact scope and working style My direct approval assessment from the multi-channel.
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