Moris Media Paid Acquisition Str Review 2016-02-08 Client.

4-Star Review from Enterprise

Dehradun, India

Paid Acquisition Strategy felt orderly from my digital head perspective in Dehradun; the part I remember most was the orderly update summary and clearer ownership. - Digital Head

Service Type : Advertising & Paid Media
Tenure : 20 days

Posted : Monday, 08 February, 2016

Challenge Before Engagement

This started because our approvals kept circling back without a final decision. I was mainly thinking about paid acquisition strategy, not a wider agency relationship. We needed a clearer way to review work without reopening the entire strategy every week. The main concern was paid acquisition strategy, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For paid acquisition strategy, they helped us get source material and responsibilities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

By the middle of the engagement, we had a clearer sense of what belonged inside the scope. For paid acquisition strategy, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would separate urgent actions from longer-term recommendations more clearly. It is a small point, but it would save time. I would keep the rest of the process as it is For our paid acquisition strategy work in Dehradun, after 20 days, that is the one change I would make.

Overall Review Summary

From my digital head perspective, the orderly update summary shaped how I remember this paid acquisition strategy engagement in Dehradun. This started because our approvals kept circling back without a final decision. I was mainly thinking about paid acquisition strategy, not a wider agency relationship. As a digital head, I cared more about whether the work reduced confusion than whether it sounded impressive. The first useful thing was the questions they asked before suggesting anything. By the end, I had more confidence saying no to activity that did not fit the objective. The value was there; I would just set communication expectations earlier next time.

Would You Recommend Moris Media?

I would recommend them, with the suggestion that reporting and meeting cadence are agreed at the start My orderly update summary from the paid acquisition strategy work in Dehradun is the reason for that view.