4-Star Review from SME

image Abu Dhabi, United Arab Emirates
Paid Media Coordination felt focused from my marketing head perspective in Abu Dhabi; the part I remember most was the focused reporting assessment and clearer ownership. - Marketing Head
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    Service Type : Digital Marketing

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    Tenure : 16 months

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Posted : Monday, 16 September, 2019
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Challenge Before Engagement

 

We had been trying to handle this internally and it was starting to take too much time. I wanted a practical answer before committing more time to it. Too many people were involved, which made ownership unclear and slowed simple decisions. The main concern was paid media coordination, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

 

The handoff was practical: what they owned, what we owned, and what needed a decision was made clear early. For paid media coordination, they helped us get approvals and timing into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

 

Over time, our internal reviews became shorter and more useful. For paid media coordination, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

 

No major issue from my side; I would only make the early-stage documentation a little simpler. It would make the review process easier for senior stakeholders For our paid media coordination work in Abu Dhabi, after 16 months, that is the one change I would make.

Overall Review Summary

 

From my marketing head perspective, the focused reporting assessment shaped how I remember this paid media coordination engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the paid media coordination work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. The value was there; I would just set communication expectations earlier next time. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

 

I would consider them again and would be clearer about the communication format from day one. For paid media coordination, I would first discuss the exact scope and working style. My focused reporting assessment from the paid media coordination work.

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