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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about performance creative testing, not a wider agency relationship. Everyone had a different priority and I was spending too much time settling the same decisions. The main concern was performance creative testing, but I did not want a solution that created more work for our side.
The early calls were mostly about separating urgent work from things that could wait. For performance creative testing, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I could review progress without going through every small detail. For performance creative testing, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my digital head perspective in Surat, that was the change I noticed most.
Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our performance creative testing work in Surat, after 18 months, that is the one change I would make.
From my digital head perspective, the direct handoff reflection shaped how I remember this performance creative testing engagement in Surat. I would describe the performance creative testing engagement as practical rather than flashy. Everyone had a different priority and I was spending too much time settling the same decisions. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we stopped reopening the same decisions every few days. I would be comfortable working with them again.
I have already mentioned them to people in my network who needed similar help. For performance creative testing, I would first discuss the exact scope and working style My direct handoff reflection from the performance creative testing work in Surat.
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