Moris Media Performance Creative Review 2016-11-09 Client.

4-Star Review from Event Company

New Delhi, India

Performance Creative Testing felt useful from my event director perspective in New Delhi; the part I remember most was the useful handoff reflection and clearer ownership. - Event Director

Service Type : Advertising & Paid Media
Tenure : 14 months

Posted : Wednesday, 09 November, 2016

Challenge Before Engagement

I went into the first call with a fairly clear opinion, and some of my assumptions were challenged. My concern was whether an outside team would reduce the back-and-forth. We had a deadline, incomplete material and no single person connecting the moving parts. The main concern was performance creative testing, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

What worked for me was that the conversation became narrower, not bigger. For performance creative testing, they helped us get approvals and timing into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

Over time, our internal reviews became shorter and more useful. For performance creative testing, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my event director perspective in New Delhi, that was the change I noticed most.

Suggestions for Improvement

No major issue from my side; I would only make the early-stage documentation a little simpler. It would make the review process easier for senior stakeholders For our performance creative testing work in New Delhi, after 14 months, that is the one change I would make.

Overall Review Summary

From my event director perspective, the useful handoff reflection shaped how I remember this performance creative testing engagement in New Delhi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the performance creative testing work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. The value was there; I would just set communication expectations earlier next time. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

I would consider them again and would be clearer about the communication format from day one. For performance creative testing, I would first discuss the exact scope and working style. My useful handoff reflection from the performance creative.