Moris Media Product Launch Review 2013-07-04 Client View

5-Star Review from B2B Company

Chandigarh, India

Product Launch felt relevant from my sales head perspective in Chandigarh; the part I remember most was the relevant brief view and clearer ownership. - Sales Head

Service Type : Brand Strategy & Development
Tenure : 8 months

Posted : Thursday, 04 July, 2013

Challenge Before Engagement

I reached out after a colleague mentioned Moris Media for a similar type of requirement. My concern was whether an outside team would reduce the back-and-forth. The internal team was capable, but specialist decisions kept getting postponed. The main concern was product launch, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

What worked for me was that the conversation became narrower, not bigger. For product launch, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 8 months, the work became easier to track without chasing several people. For product launch, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

The reporting is useful, but a lighter version would work better for my day-to-day review. That would suit our working style better. I would keep the rest of the process as it is For our product launch work in Chandigarh, after 8 months, that is the one change I would make.

Overall Review Summary

From my sales head perspective, the relevant brief view shaped how I remember this product launch engagement in Chandigarh. I would describe the product launch engagement as practical rather than flashy. The internal team was capable, but specialist decisions kept getting postponed. The early calls were mostly about separating urgent work from things that could wait. What I liked most was that we had a clearer sense of what belonged inside the scope. I would be comfortable working with them again. The strongest point for me was knowing what needed my decision and what did not.

Would You Recommend Moris Media?

I would recommend them where an internal team needs specialist support rather than more activity. For product launch, I would first discuss the exact scope and working style My relevant brief view from the product launch work in Chandigarh is the.