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My first conversation with Moris Media was for a much smaller requirement. I was mainly thinking about reputation recovery communication, not a wider agency relationship. Our expectations were broad, and that made it difficult to judge what a good outcome should look like. The main concern was reputation recovery communication, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For reputation recovery communication, they helped us get priorities and audience into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
After about 16 months, our own team became more disciplined about giving inputs on time. For reputation recovery communication, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
A compact list of pending approvals would make follow-up easier. The rest of the experience was manageable. I would keep the rest of the process as it is For our reputation recovery communication work in Mohali, after 16 months, that is the one change I would make.
From my communications manager perspective, the simple process review shaped how I remember this reputation recovery communication engagement in Mohali. Looking back, the useful part was not one big moment. It was that I could review progress without going through every small detail. The team was willing to narrow the work when needed, and that suited how I prefer to make decisions. The small improvement I mentioned does not change my overall view. The strongest point for me was knowing what needed my decision and what did not. That made the engagement easier to judge on its actual work rather than on promises Speaking as a communications manager in Mohali, that is what shaped my final view.
I have already mentioned them to people in my network who needed similar help. For reputation recovery communication, I would first discuss the exact scope and working style My simple process review from the reputation recovery communication work in.
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