Moris Media Retargeting Advertis Review 2014-01-12 Client.

4-Star Review from Enterprise

Abu Dhabi, United Arab Emirates

Retargeting Advertising felt simple from my digital head perspective in Abu Dhabi; the part I remember most was the simple approval review and clearer ownership. - Digital Head

Service Type : Advertising & Paid Media
Tenure : 19 months

Posted : Sunday, 12 January, 2014

Challenge Before Engagement

My first conversation with Moris Media was for a much smaller requirement. I was mainly thinking about retargeting advertising, not a wider agency relationship. We needed a clearer way to review work without reopening the entire strategy every week. The main concern was retargeting advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

Instead of adding more activity, they removed a few things from the plan and focused on the core requirement. For retargeting advertising, they helped us get priorities and audience into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 19 months, our own team became more disciplined about giving inputs on time. For retargeting advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

A compact list of pending approvals would make follow-up easier. The rest of the experience was manageable. I would keep the rest of the process as it is For our retargeting advertising work in Abu Dhabi, after 19 months, that is the one change I would make.

Overall Review Summary

From my digital head perspective, the simple approval review shaped how I remember this retargeting advertising engagement in Abu Dhabi. Looking back, the useful part was not one big moment. It was that I could review progress without going through every small detail. The team was willing to narrow the work when needed, and that suited how I prefer to make decisions. Overall it was positive, though I would simplify one part of the review process. The strongest point for me was knowing what needed my decision and what did not. That made the engagement easier to judge on its actual work rather than on promises Speaking as a digital head in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

I would recommend a discussion with them, particularly for teams that can keep approvals moving. For retargeting advertising, I would first discuss the exact scope and working style. My simple approval review from the retargeting advertising work in.