Moris Media Retargeting Advertis Review 2015-05-14 Client.

5-Star Review from Event Company

Abu Dhabi, United Arab Emirates

Retargeting Advertising felt useful from my event director perspective in Abu Dhabi; the part I remember most was the useful scope review and clearer ownership. - Event Director

Service Type : Advertising & Paid Media
Tenure : 20 months

Posted : Thursday, 14 May, 2015

Challenge Before Engagement

I went into the first call with a fairly clear opinion, and some of my assumptions were challenged. My concern was whether an outside team would reduce the back-and-forth. The brief kept expanding because every discussion added another idea. The main concern was retargeting advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

What worked for me was that the conversation became narrower, not bigger. For retargeting advertising, they helped us get responsibilities and priorities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait. That made the working relationship easier to manage.

Impact or Outcome

After about 20 months, the service felt easier to manage because expectations were clearer. For retargeting advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would like creative previews slightly earlier when deadlines are tight. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our retargeting advertising work in Abu Dhabi, after 20 months, that is the one change I would make.

Overall Review Summary

From my event director perspective, the useful scope review shaped how I remember this retargeting advertising engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the retargeting advertising work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a event director in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

I would use Moris Media again for a similar requirement. For retargeting advertising, I would first discuss the exact scope and working style My useful scope review from the retargeting advertising work in Abu Dhabi is the reason for that view.