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I was sceptical about hiring another agency because the last setup had become too complicated. The timing made it important to get the basics right quickly. I wanted the work to fit our existing team instead of creating another layer of management. The main concern was retargeting & remarketing, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The team gave us choices with reasons, so approvals became easier for our side. For retargeting & remarketing, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I could review progress without going through every small detail. For retargeting & remarketing, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding From my product manager perspective in Noida, that was the change I noticed most.
Some explanations could be shorter for people who are not from marketing. That would suit our working style better. I would keep the rest of the process as it is For our retargeting & remarketing work in Noida, after 24 days, that is the one change I would make.
From my product manager perspective, the specific process summary shaped how I remember this retargeting & remarketing engagement in Noida. I would describe the retargeting & remarketing engagement as practical rather than flashy. I wanted the work to fit our existing team instead of creating another layer of management. They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. What I liked most was that we stopped reopening the same decisions every few days. I would be comfortable working with them again.
I would use Moris Media again for a similar requirement. For retargeting & remarketing, I would first discuss the exact scope and working style My specific process summary from the retargeting & remarketing work in Noida is the reason for that view.
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