Moris Media Search Advertising Review 2013-11-18 Client View

5-Star Review from Startup

Abu Dhabi, United Arab Emirates

Search Advertising felt honest from my founder perspective in Abu Dhabi; the part I remember most was the honest priority assessment and clearer ownership. - Founder

Service Type : Advertising & Paid Media
Tenure : 21 months

Posted : Monday, 18 November, 2013

Challenge Before Engagement

I did not have a big brief. I mostly needed someone to tell me what was worth doing and what was not. At that point, Abu Dhabi was not the issue; getting the work organised was. I wanted the work to fit our existing team instead of creating another layer of management. The main concern was search advertising, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.

Solution Provided by Moris Media

They asked for the material that actually mattered, then worked from that rather than creating extra paperwork. For search advertising, they helped us get responsibilities and priorities into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.

Impact or Outcome

After about 21 months, the service felt easier to manage because expectations were clearer. For search advertising, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.

Suggestions for Improvement

I would like creative previews slightly earlier when deadlines are tight. It would make the review process easier for senior stakeholders. I would keep the rest of the process as it is For our search advertising work in Abu Dhabi, after 21 months, that is the one change I would make.

Overall Review Summary

From my founder perspective, the honest priority assessment shaped how I remember this search advertising engagement in Abu Dhabi. We did not have a perfect engagement, mostly because our own availability changed more than once. Even so, the search advertising work became easier once responsibilities were clear. I appreciated direct conversations and fewer unnecessary additions. It did what I needed without making the engagement heavier than necessary. The strongest point for me was knowing what needed my decision and what did not Speaking as a founder in Abu Dhabi, that is what shaped my final view.

Would You Recommend Moris Media?

I would recommend them where an internal team needs specialist support rather than more activity. For search advertising, I would first discuss the exact scope and working style. My honest priority assessment from the search advertising work in Abu.