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I had seen the name a few times online, then finally reached out when our internal plan stalled. I was mainly thinking about social content strategy, not a wider agency relationship. Everyone had a different priority and I was spending too much time settling the same decisions. The main concern was social content strategy, but I did not want a solution that created more work for our side. I also wanted expectations to stay realistic because our own response time was not always perfect.
The early calls were mostly about separating urgent work from things that could wait. For social content strategy, they helped us get audience and review points into a workable order. The discussions stayed close to the brief, and when our side delayed an input it was flagged without turning every delay into a crisis. I could see what needed a decision, what could move without me and what should wait.
What changed for me was simple: I had more confidence saying no to activity that did not fit the objective. For social content strategy, the useful change was not a dramatic headline; it was having fewer unclear decisions and a better sense of what needed attention next. That also made internal conversations easier because people were working from the same understanding.
Sharing the next call agenda a little earlier would help busy teams prepare. That would suit our working style better. I would keep the rest of the process as it is For our social content strategy work in Jammu, after 19 months, that is the one change I would make.
From my communications manager perspective, the direct process perspective shaped how I remember this social content strategy engagement in Jammu. I would describe the social content strategy engagement as practical rather than flashy. Everyone had a different priority and I was spending too much time settling the same decisions. The team gave us choices with reasons, so approvals became easier for our side. What I liked most was that we became better at separating urgent work from nice-to-have work. The experience was mixed but useful enough for me to consider another project with clearer expectations.
I would consider Moris Media again, but I would define reporting and review expectations more precisely first My direct process perspective from the social content strategy work in Jammu is the reason for that view.
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